As a result, many digital creators are looking to expand distribution prospects onto TopBuzz. Given that your average YouTube creators can take home an average of $1 to $2 eCPMs, TopBuzz’s earning potential could be appealing.
(eCPM or ‘effective cost per mille’ refers to the total revenue generated by an ad campaign divided by the number of ad impressions multiplied by 1,000). While earnings depend on a variety of factors, TopBuzz says revenue across the board (if you include everyone from publishers to independent creators) averages out to a $3 take home eCPM. Plus, content does not have to be exclusive to TopBuzz in order to qualify. TopBuzz pays creators on a per-click basis, it says, with monetization kicking in on the very first upload.
Creators must apply for monetization, with eligibility based on content output, proof of ownership, and adherence to the site’s community guidelines. In addition to serving as a unique discovery tool for creators, TopBuzz also provides ever-crucial monetization opportunities for select partners. “For a creator thinking about joining TopBuzz, the opportunity is to reach new and relevant audience through our global content ecosystem.” TopBuzz also operates local iterations in Canada, Australia, Korea, Japan, Brazil, and the U.K. “We don’t see ourselves as competitive with other creator platforms, but rather additive,” Mitch Rotter, TopBuzz’s head of English content operations, tells Tubefilter. Bloggers can deliver their content via RSS, or publish directly via TopBuzz’s own content management system. YouTube creators can sync their channels to TopBuzz, too, so that they can upload old and new videos seamlessly, whereupon content is ingested into TopBuzz and displayed in its native player. Subscribe to get the latest creator news Subscribe This includes illustrious news purveyors like CNN and The New York Times, digital-first outlets like Buzzfeed and Vox, digital video networks including Studio71 and Jukin Media, and indie creators like YouTube prankster Jack Vale. While anyone can share articles, video, photo galleries, and GIFs directly to TopBuzz, the company is officially partnered with 200,000 publishers and independent creators to syndicate, license, and distribute their works. The algorithm that drives the platform provides customized feeds for each user based on their stated preferences, consumption history, and “sophisticated look alike modeling”. TopBuzz has rapidly grown from 1.8 million monthly active users in November 2017 to roughly 23 million active monthly users today globally (with the exception of China, where TopBuzz isn’t available in lieu of the aforementioned Toutiao). A two-year-old content aggregation and discovery app called TopBuzz is gaining the attention of publishers and digital networks alike - and could serve as an avenue for both nascent and established creators ever in search of new distribution and monetization prospects.īorn out of Toutiao (the popular news aggregation mobile application from parent company Bytedance), the L.A.-based machine learning and A.I.-powered feed serves up everything from snacky food videos (such as Tasty’s 4 Hearty Fall Pastas) to Matthew Santoro‘s infotainment videos to silly viral clips (like Dog Mistakes New Toy For Intruder).
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