In fact, the official accounts behave like websites where you can find important information like: WeChat official accounts can act as your substitute for websites. Many users in China prefer to skim through a brand’s WeChat official account rather than go through search engines and find a brand’s website. One way to ensure this is through the check badge WeChat grants to all official accounts. Lancome WeChat business account Chinese consumers prefer official accounts to get brand InformationĪs we said before, Chinese users want to engage with real accounts. Bulk messaging is perfect for eCommerce since it enables a more targeted approach to updating your audience. A regular WeChat account doesn’t have this feature. This allows for broadcasting brand updates and getting in front of many followers easier. You can use your official account to promote your product to your audience and even send them notifications of your brand updates.Īnother excellent feature for WeChat official accounts is sending messages in bulk. Since a Chinese user doesn’t have access to social media platforms like Facebook and Twitter, you can reach them through their own WeChat account.
Official accounts lend your brand an organic channel for growth. Official Accounts Are necessary for marketing on WeChat If you don’t want to be at a disadvantage, then you’ll undoubtedly want to create a Wechat business account for your brand in China. Moreover, you’re also competing with numerous brands in China that are already using an official account for their business. But you may be thinking, why not just open an ordinary account instead of an official one? The answer lies in the array of features of marketing tools and the level of confidence that you’ll get from your WeChat official account followers. Why do you need a WeChat Official Account?Ī WeChat business account is crucial for your brand’s success in the market. We’ll discuss what account type fits your business more in the following sections. That’s why it’s also essential to consider your business needs and resources when opening an official account for your brand. You have to remember that not all these features are available for each account type. Individually reaching out to Chinese users using WeChat’s direct-messaging app.Managing your official account’s comments.Use it as a broadcast messaging app to send group messages to your followers.In fact, the WeChat official accounts platform has a lot of features that you can leverage to engage your audience, such as: You can use your own WeChat official account to gather followers, create targeted content, redirect to your eCommerce platform, and even send push notifications of your campaigns. So, they always prefer to follow WeChat official accounts over any other account to get information or buy products. However, the Chinese market is sensitive to the realness of the accounts they interact with. Since there are a lot of Chinese WeChat users, the platform is a great entry point for international brands. In that case, the WeChat official accounts platform is curated specifically for the Chinese market.Ī WeChat Business Account can be opened by either individuals or organizations, like:
So, suppose you’re using a Facebook page for your Western audience. You can think of WeChat official accounts (also known as WeChat Business Accounts or WeChat public accounts) as the WeChat equivalent of Facebook’s brand page.
Wechat official account how to#
This comprehensive guide will show you how to create a WeChat Official account and make the most of WeChat for your business. If you are a brand looking to break into the Chinese market, you will need a good Wechat marketingstrategy, that starts with setting up a WeChat Official Account. With over 1.26 billion active monthly users, WeChat is the most popular social media platform in China and a must-use tool for any company targeting Chinese consumers.
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